I helped the Art director at many levels on this website. The goal was to create a parallax website that represent montreal and promote the event: “Débarre ta ville / unlock your city”. Participants must find some hidden keys with their cellphones in order to unlock some parts of the website and win some cool prizes.
The campaign and the contest obtained an appreciation rate of 79% and a notoriety rate of 71%. The contest’s microsite received 45,000 hits throughout the campaign, including 10% who signed up for the treasure hunt, for a total of 4,000 participants.
Below some screens I have created.